Tag Archives: Merrell

Lifestyle Shoot for Merrell.

Last fall Nathaniel Wilder Photography and I set out to capture some lifestyle images for Merrell (footwear, not Lynch).  In my profession, I tell stories for brands, clients, organizations and non-profits.  Often these stories are written however, when it comes to working with Nathaniel Wilder (Natty), the stories are purely visual.  Through the camera lens of Natty’s eye the stories are told, and I sit behind him maintaining the chaos in order to help him create and share these stories.

Visual Storytelling for Merrell

The last shoot that we did together took place in Colorado, specifically Denver and Buena Vista.  Due to the models wearing products not yet on the market, we couldn’t share much of the shoot.  However, as spring approaches, so do fresh Merrell products …so I’m happy to share a link to some of Natty’s fine photos, here.

Enjoy!

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Merrell Photoshoot in Buena Vista, CO

I was first introduced to the Arkansas River Valley in ’98 when I agreed to try my luck as a camp counselor at one of the many camps sprinkled throughout the valley.  The camp was set back in the foothills of the Collegiate Peaks, and is accessible via the one stoplight town of Buena Vista.  My counselor duties required pre-sunrise horse corralling, which meant that my running shoes and headlamp sat at the foot of my bunk-bed for those mornings in which I was overly motivated to venture out  before rounding up the horses.  Tough as it was to wake up each morning, the smells of Ponderosa Pines mixed with smell of horses and the yips of coyotes always worked as a natural alarm clock, reminding me that it was too dang beautiful outside to keep sleeping.

Upon deciding the location for the Spring ’13 Merrell lifestyle shoot, Colorado had been chosen for a variety of reasons.  As the co-scouter for the shoot I debated with Nathaniel (the photographer) about the close proximity of Boulder and its surrounding towns for the requested access to water, trails and city but unanimously agreed on Buena Vista to help bring an awe to the images for Merrell, and inspiration to the models and brand representatives.

Prior to the shoot, we enlisted the help of a Buena Vista local and friend Alex, and spent a few days role-playing Merrell models in order to settle in on exact locations, best natural light for shooting, and to estimate timing for each activity requested by the brand.  We chased light up Cottonwood Pass, measured distances from Buffalo Peaks to South Main, and hid out in the BV Roastery during the afternoon storms.  We borrowed SUP boards from Colorado Kayak Supply and camping gear from our friends at The Link School to help create unforgettable and realistic images.

Being a lifestyle shoot our activities were primarily athletically oriented, be it trail running, hiking, paddling or road running. However, on the Sunday prior to the shoot we ran into Seth from Weathervane Farm at the Farmer’s Market and gratefully, he agreed to let the models on the farm help out with a harvest, while Natty shot a few images. He carefully selected farms tasks in which the Merrell clothing and footwear could be celebrated, and although there are some beautiful new styles coming out next spring, it’s tough to beat the classic Carhartts when it comes to farm living.

Since ’98 I’ve been back to Buena Vista a handful of times and each time I’ve come away daydreaming about what it might take to live in that valley.  The overwhelming natural beauty shows up in my dreams, which tells me that someday an 81211 zip code may actually become a reality for us.  But not for a while.  Although we don’t have 14’000 foot peaks in our backyard, I am grateful to be living in the foothills of the Topa Topa‘s and to be awoken each morning with the smells of high desert sage mixed with the smells of horses, a hit of orange blossoms and yips of coyotes.

For those of you curious about this photoshoot, please check the Merrell website starting next March to see Natty’s magical images.  If you are interested in capturing some breath-taking photos for your brand – send Nathaniel a note via his contact page - trust me, you can’t go wrong.

A big thank you to the town of Buena Vista for letting us play in your rivers, climb your hills, drink your coffee, and paddle your lakes — you continue to inspire us all.

All photos by Nathaniel Wilder Photography.

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Merrell Shoes Fall ’12 Photoshoot

Last spring a handfull of us flew into Portland, Oregon – loaded up the vans with clothing, shoes, enticing brew and people and spent some days in and around the beautiful Pacific Northwest. Gearing up for what many Californians think of as unbearably wet and gray weather, the smiles remained on our faces as the sun graced the skies for 5 days, just enough to complete the shoot.

I had been pulled into the shoot by the photographer, Nathaniel Wilder, whom I had once hired to shoot lifestyle images for Chaco, during my years as the marketing manager.  We worked well together then and our strengths were very evident – he, an extension of his many camera lenses and I, the organization and detail oriented worker bee.

Although the crew and models had not worked together before, anyone observing the shoot would have thought otherwise.  The mix of personalities gave us a well balanced variety of poses, talent and skills that allowed us to effectively explore the local mountains, high desert, city and towns.

Grateful for our beds at the end of each long day, the shoot came to a close and we all went home.

I had forgotten about the shoot until the September issue of Yoga Journal arrived in the mail. My initial skim through the pages stopped me on page 7 as the beautiful and incredibly athletic Monica soared over the rocks – telling the visual story of Merrell’s Mix Master shoe collection.  Immediately I took the above photo and sent a note to Nathaniel, once again smiling.

To see more photos from this same shoot, please check out the Merrell website. Our next photoshoot is taking place at the end of this month in Colorado.

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S’13 Costa Rica Photoshoot for Merrell.

When this Costa Rica photoshoot was first mentioned to Natty on our last shoot, in the Pacific Northwest, I assumed that I wouldn’t be involved because of the cost to bring additional folks to an international location.  I had been to Costa Rica a few times before and knew part of the country fairly well, so when I got the email asking if I had the time available, I jumped at the chance to help organize and produce another shoot for Merrell.

April marks the end of the dry season in Costa Rica, and it was the driest I’d ever seen. Among a few other spots to target on this shoot, Merrell had requested somewhere that was lush and green.  I had done some research to find a ‘non-touristy’ waterfall with high forest walls and ever-lasting green foliage, yet as I flew over the brown landscape and walked off the plane into the dry heat, I wasn’t sure that we’d find much more than a trickle of a waterfall.

Natty met me at the airport and after walking around the town of Liberia with an urban shot-list in mind, we headed West in search of this waterfall.  The entrance was down a dusty dirt road and the suggested donation went to a local elementary school, which we happily paid.  Upon parking and navigating our way down the trail, we were stoked to hear the rushing of water and the laughter of people, cooling off after another hot day in the sun.  Locals flanked the beach and perched themselves on big dry rocks to catch a bite to eat before jumping back in.  The sun was brilliantly shining down through the forest canopy and the water was perfect. Due to the heat, I decided to get my hair wet, in order to keep cool.  As I submerged my hair, Natty yelled for a Little Mermaid moment.  The sunlight played along quite nicely, so after drenching myself with repeated hair flips, it became Natty’s turn to whip his hair back n’ forth.

Feeling refreshed, we jumped back into the rental car and made our way to Nosara, which was to be our home base for the photoshoot. After a day and a half of scouting and successfully finding some key locations for our 4 themes: marketplace, urban, beach, lush green – the two models (Nadira + Ben) and Sophie from Merrell joined us and the shoot began.  The 3 days of the shoot yielded a bounty of incredible images that you all will be able to see, come Spring ’13, from Merrell.  Never having met, Ben and Nadira fit together like a perfectly ripened mango and my mouth.  Sophie was able to offer key advice throughout the days, which Natty and I greatly appreciated and the long and hot days felt more like a group of friends hanging out, than work.

 

Perhaps on our next shoot, we can finish writing the song “Me & Ballsy MaGee” in honor of the male howler monkeys – just a thought.

Thank you all!