I went to bed last night tired, but not sleepy. My body was physically tired from miles of activity this past weekend, but my mind was not. Rather, my mind was spinning through the many ideas that had come from those miles of running, riding and general physical labor – and like a rolodex, it just kept turning them over and over.
Ideas that come when I’m mid-outdoor activity are typically on the grander-side of things and often involve elements of new-ness and originality that attracts me to the ‘what ifs’ of pulling some of these ideas off. Coming from a brand marketing mentality, these ideas tend not to be the norm, so I don’t always know if they have any validity or power. For all I know, they are pipe-dreams that will never result in anything epic – nevertheless, they don’t seem to stop showing up.
Everyday I receive the online newsletter from PSFK - which I love because their ideas are often way more wacky in design and evolution of thought, than mine. However this morning, there was an article by Shawn Parr called: “For Brands to Be Heard, They Need to Stop Following the Herd.” What I loved about this article is his awareness that it takes a unique approach for a brand/company to become known. Such a simple thought really, but damn hard to achieve in our fast paced world.
Now I’m not saying that all of my ideas are good or even worth giving a second thought, but I find relief in the fact that there are people, brands and companies out there who are continuing to not only think for themselves, but also push themselves beyond the normal routine of marketing. This is what the world needs – creative, unique thought from every brand/company. Plus it’s really the only way (unless you tend to poop cash) to become heard.
Please click here to read Shawn Parr’s article.