Comes from the insightful certainty that through seemingly random conversations that often happen away from traditional meetings spaces, i.e: on a bike, on a surf board, gripping some rock, laughing over a favorite quote, exploring an unknown trail, squeezing fresh oranges into juice, shoveling horse manure, relaxing on the side of a road while you wait for the Tour de France to pass – you get the idea – magic just happens. Stories come to life. Whether the magic is a precious nugget of wisdom shared to calm a friend, an inspiration needed to complete a major project, a mind-blowing world-changing concept revealed, or a perfect story that the world needs to hear – nary a person or business can go for long without craving and needing this type of magic, this type of storytelling, for sustained and prominent living.
Through Side Of The Road Sessions, I mine my clients via unbiased listening, for their precious nuggets = their stories, by providing a comfortable atmosphere to be heard. From this listening, I work with clients to tell their stories because it is through these stories that history is made, brands become recognized and dreams become reality. Stories are told via marketing, social media, video and writing.
From its birth, Side Of The Road Sessions has grown to incorporate many beautiful connections with others that are made on a daily basis. Within each of these connections, I have been able to put into practice many things that I absolutely love to do, such as: listening, brainstorming, big picture thinking, sharing my marketing wisdom, crafting custom plans per each connection’s needs, writing, creating, consciously communicating and growing. In all honesty, I don’t know where Side Of The Road Sessions will take me, but I do know that when you sit down on the side of a road (physically + mentally) to chill and relax, you often don’t have a schedule or destination in mind, rather you have moments to be present within and ideas to keep your mind going. The outcome of such sessions is complete grace and work that far surpasses those Tuesday morning meetings over mahogany desks and legal pads.
So cheers to letting the magic happen, to telling your stories and to those precious nuggets that can come from our sessions on the side of the road!