Monthly Archives: July 2012

Observing Silence – a new marketing approach.

After a full past few weeks with very little down time, I realized that this morning’s approach to working through this week’s ‘to-do’ list did not need to follow the wild yet rhythmic hustle and bustle that I had previously allowed my work life to become.  Although this week is no different from the past few and perhaps even more erratic, should we actually be able to close on our house, it comes to me that the more insane the minute, day, week seems to be – the more methodic and even mellow my approach should be.  Not slow and lazy, but thoughtful and clear about how I’m engaging instead of being caught up in the stimulus/response cycle.

In reviewing a Twitter feed for myself and a client this morning, I came across an article: The Yogic Practice of Observing Silence from MindBodyGreen by Om Swami, and was drawn to the concept of observing silence.  Yes, I am someone who spends a lot of her day admist plenty of noise – sometimes known as social media, but loved the idea of watching and paying attention to silence because I believe that it is within and from the silence that the most powerful voices can be heard.  This is how I like to market for my clients – I like to listen through the noise, into the silence where I uncover the genuine and engaging stories and then help each client individually tell their stories in their own unique ways.

So cheers to those curious about silence and I encourage you to pause before speaking – just to see what can happen!

To read the complete MindBodyGreen article, go here: The Yogic Practice of Observing Silence.

For more information on my work please check out: Side Of The Road Sessions

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Wishing for a Matilija Dam KaBoom.

Matilija Dam in Ojai.

I don’t love fishing, but I do love water. I’ve told my husband that I’ll cast-off with him when I’m 60 and want to slow down, but until then I’d rather swim, float, paddle, or surf  the waterways.

I watched this trailer by felt soul media this morning, and found myself thinking about the future of our waters.  Will I even have the chance to actually catch something worth eating in a clean and rushing river when I’m 60?  Not knowing a whole lot about the state of rivers, streams and waterways in general but being raised by a very earthly conscious mother – I can’t help but think that anything that stands in the way of nature cannot be good and will eventually come down.

Therefore, I hope to witness a massive KaBOOM, followed by a free-flowing Matilija River, while living in Ojai.

Thanks to the crew at felt soul media for brilliantly telling your stories …believe me, you have a knack for capturing an audience in a way that many others don’t.

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Giving It Away – inspired by a blog on PSFK.

Many of us, myself included, have experienced what it’s like to give something away and felt that deep sense of YES overwhelm us.  Whether it is giving away our time, an item or money – there is this innate sense of giving something away that brings about a feeling of ultimate satisfaction.  Perhaps the satisfied feeling comes from knowing that the benefactor was more in need of our gifts, or from a feeling of being lighter after giving away an item.  Regardless of why we feel satisfied …it’s interesting to think about giving something away – like time, an item or money – when it comes to business.

Earlier this morning, I found a blog written by Andrew Weissman while reading through today’s daily PSFK Newsletter and found myself smiling at the idea of a world more focused on giving away our raw ideas and talent versus the state of competition, ‘mine’ thinking and false promises that we currently seem to surround ourselves with, especially in the business world.

In his blog, Weissman uses the TED conferences as his example of an organization that has given away its talks online for free and as a result has some of the greatest brand awareness and most loyal following.  Although I don’t know them well, I see The Do Lectures as living in this same format of giving – because you can stream all of the talks online for free, as well.

Although a bit contradictory to the human sense of trying to build my own business, I am aware that there is a need and a tugging at my heart to give more, while finding that pure balance of also receiving and consequently, growing.  So while I”m not sure what that means yet, I invite you all to read Weissman’s blog and enjoy my favorite TED Talk featuring Elizabeth Gilbert and Do Lecture featuring Mickey Smith, while I listen forward the best way to give via my business, Side Of The Road Sessions.

Namaste.

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